Commuter Persona

John Miller

Demographics
Age: 22
Gender: Male

Professional
University Major: Business Management
Company: PNG
Work Hours: 8AM to 5PM

Commuting Habits
Method: Bus (comes every 20 minutes)
Transfers: 0
Travel time: 30 minutes each way
Travel Frequency: Monday to Friday, to and from work

Reading Habits
Method: Bus (comes every 20 minutes)
Hours per day: 2-3
Material: Mystery novels, business magazines, news, work documents

Life Goals

To enjoy both his work and his free time

To climb the corporate ladder

Experience Goals

Get things done smoothly and efficiently

Peaceful environment to read in

End goals

Read books and documents on the go

John is a recent college graduate working his first job after obtaining his degree.

John likes to be efficient and doesn’t like to be distracted while he’s focused on something.

He doesn’t tend to get motion sick very often, but does feel uncomfortable reading on the bus for a long period of time. Although it’s not enough to keep him from reading on the go, he avoids reading anything in-depth so he can stop at any time, since he’d rather not start off an 8 hour work day feeling a tad queasy.